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Brazilian Spirit

Brazil’s breathtaking landscape of oceans, beaches, mountains and rainforests, all bathed in endless sunshine, makes the country a must-see for glamorous globe-trotters. And according to Sandra Moleirinho, Babajaan’s creative director, this stunning backdrop combines with the country’s infectious music and dance culture to foster a unique joie de vivre among Brazilians. It’s this mood that infuses Babajaan’s collections. “Brazilian women have a natural sensuality,” says Moleirinho, noting that women basking on the country’s beaches, from Ipanema to Bahia, prefer to look as effortless as possible, and instead let their simple and chic swimwear make a style statement. “Swimwear is everything in Brazil – it’s the most important thing in your wardrobe,” she says. “The summer never ends, so a great bikini is part of your daywear.” Babajaan’s collections stay true to the uncomplicated silhouettes that Brazilian women turn to, such as bandeau and triangle bikinis, along with sleek one-piece swimsuits. And while Moleirinho draws inspiration from the “energy” of Brazilian institutions such as Rio de Janeiro’s carnival, Samba music and Copacabana beach, she also takes her design cues from some lesser known aspects of the country’s culture. The Lari swimsuit, with its petal-like texture, is inspired by the Amazonian legend of a young woman who was transformed into a Brazilian water lily. And the intricate lace dresses worn by women in Salvador, Bahia, inspire one of Babajaan’s smocked, Empire line sundresses. Meanwhile, the country’s sometimes tumultuous history means that its citizens have adopted a “live for the day spirit,” says Moleirinho, and this free, spontaneous attitude weaves its way into her collections. “So much about the country might change at any time that Brazilians really enjoy the moment, and that’s a really beautiful thing,” she says.
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Babajaan Kaftans

skilled handwork artisans

Babajaan’s kaftans will take you to the world’s chicest beaches and beyond. The Espelho, a sleek column tank dress in cotton or silk, cuts a cool, simple shape, whether it’s thrown over a swimsuit by the shore or paired with bold jewellery for evening sundowners. And the label’s luxurious Rio tunics make a stylish statement in tactile fabrics such as silk georgette and silk voile. Stitched with silky fringing at the sleeves and skirts, the garments are designed to recall the feel of Brazilian sea breezes. Babajaan’s designs also take a romantic turn, as in the Sofia, a smocked, Empire line maxi dress with softly draped sleeves and the Maiara, an elegant, flowing kaftan in silk georgette, embellished with intricate beading at the sleeves and neckline. The embroidery is a tribute to the carnival dresses that Babajaan’s creative director Sandra Moleirinho would sew herself as a child growing up in Sao Paulo. This time, however, the handwork is done by skilled artisans in India. “I’m fascinated by what they can do there,” says Moleirinho.
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The Babajaan Panama

own glamorous spin

Babajaan has put its own glamorous spin on the Panama hat. Taking her cues from the debonair hats her father wore while she was growing up, creative director Sandra Moleirinho has created the label’s Panamas to provide a masculine counterpoint to Babajaan’s feminine swimwear designs. Babajaan’s chic take on the famed style comes in over 20 different designs, with each hand-crafted hat completely unique. The label adds two or three new designs each season, and among its recent styles are wide-brimmed Panamas with bohemian, frayed details at the brim, or tightly woven hats with patterns worked into the crown. The hats are designed in London and hand woven in Cuenca, Ecuador – the home of the Panama - by artisans who can take a month to fashion each hat from palm leaves, or paja toquilla. In order to protect the leaves’ delicate fibres from the dry heat of the day, the hats are woven only in humid, overcast conditions or by night. There is a softer, silkier feel to the hats depending on how finely the artisans split the plant’s fibres with their ultra-sharp finger nails. Those thread-like fibres are then plaited in a ring formation by the craftsmen, to create each hat’s soft yet dense fabric. Customers and collectors are able to order Babajaan’s ultra-fine Panamas on a bespoke basis.